United Way Marketing Team Received Global Awards, Speaks at Conference

IMPACTAWARDS-final2013As you know the United Way Marketing Team here in Cedar Rapids usually works behind the scenes, but some work has recently been recognized more publicly.

The 810,000-member Internet Marketing Association held its annual meeting in Las Vegas Sept. 25-27, 2013, had  invited us to speak about how to strive in the social media jungle through storytelling – an important strategy that has been implemented by the team here. You can find the PowerPoint below.

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In addition, the IMA honored the team for launching the first volunteer app and for a successful strategic email campaign that helped the Young Leaders Society grow membership.

Both projects received Impact 13 Awards, which are global marketing awards.

 

Other recent highlights:

• Our Website won the Content Management System Expo’s WordPress site of the year award for our implementation of temporary micro sites.
• Designer Justin Fletcher won an American Graphic Design award for his Day of Caring T-Shirts.
• Communications VP Christoph Trappe was named one of the Creative Corridor’s Forty under 40 last year and helped participants at the American Marketing Association Nonprofit Annual Meeting with social media.
• The Creative Corridor Project has called the team “one of the nation’s most forward thinking nonprofits.”
• The team was one of the first in the area to use augmented reality in print pieces.
• The team also launched the first United Way volunteer app for Apple devices.

Related: Internet convention to bring together top minds in technology

Leaders in Volunteerism

 


We gave a similar presentation to Leaders in Volunteerism on Oct. 8, 2013. It focused more on volunteering, however, and how volunteer content can connect and engage communities.

Attendees who filled out a survey afterward on average ranked the session a 4.3 on a 5-point scale, with 5 being the best. All attendees said that Christoph knows this topic well.

Attendees mentioned these point as their key takeaways:

  • Create a plan for how to use social media
  • Use authentic stories
  • Where to look for good stories
  • Although we think we know how to use social media there’s a lot more to know/learn
  • Don’t just set up social media accounts. Set up to engage and tell/share organization’s story
  • Authentic stories! How to cultivate this in an organization
  • Need to get our stories out there as they are happening
  • Stories and sharing
  • Prioritize authenticity
  • Document and distribute information
  • Strategies and tools available to help manage social media
  • Handout for story development
  • Authentic voice when writing
  • Stories should be shared on a regular basis
  • Make sure social media is current
  • A framework for thinking about social media

The slides are below.

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