Our 2013 printed campaign materials included a new feature: Augmented reality. Through the use of a smartphone app you can view videos of the stories shown inside the print piece and listen to audio clips of donors shown.
In August, we also participated in a Twitter chat on the topic.
Augmented reality brings print media into the digital world in ways that enchant and encourage an audience to engage more deeply with content.
For content marketers on this week’s #contentchat, it evoked fascinating possibilities and plenty of questions. Luckily, our guest Christoph Trappe of United Way of Central Iowa was on hand to discuss how the organization has used the technology for its own content marketing.
Thanks to Jen Neumann’s tip the next United Way print piece offers multimedia content through Layar.
One more Layar app screen shot of the print brochure. So glad this is working.
For more images of the brochure go here.