The United Way Marketing and Communications Team – Nonprofit Storytelling

The United Way Marketing Staff in Cedar Rapids was recognized for doing innovative thingsEvent Planner Erica Bergfeld, Multimedia Designer Justin Fletcher, VP of Communications and Innovation Christoph Trappe and Content Development Specialist Caitlin Wiedenheft make up United Way’s nonprofit storytelling marketing team.

The Marketing Team focuses on telling United Way’s story through videos, design work and events. Check out our blog on the right.

To get in touch with us please contact us here.


Click here for our video library

CMSA-Spotlight-Badge-350wpngPreparing for a video/photo shoot

This page has some tips and answers to frequently asked questions by people who are participating in one of our productions.


You can find our logos here.

Click here for our brand guidelines. (PDF)

Print materials for your use:

Campaign tools

Infographic: Roadmap to Financial Stability

Babies and Books brochure For the web version go here.

American Graphic Design AwardMarketing committee

Our volunteer marketing committee meets once a quarter and offers feedback and insights surrounding our marketing strategies.

Communication classes/presentations

United Way Communications in 2013

2013 United Way Mid-Winter Institute

2012 Iowa Non-Profit Summit

Sharing United Way’s Story

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2013/14 United Way Marketing Committee

Steve Drake, Mercy Medical Center
Jessica Fergesen, Cedar Rapids Kernels

Nancy Garberson, Marketing and Communication Strategies

Leah Grout Garris, UI College of Nursing/freelance writer & marketer

George Held, Grant Wood AEA
Dennis Jordan, Cedar Rapids Metro Economic Alliance

Mindy Kayser, Goodwill of the Heartland
Maureen Kler Osako, Informatics
Lisa Lafler, Mount Mercy University
Linda Mattes, Alliant Energy
Mark McIntosh, Color Web Printers
Laura Rainey, UnityPoint Health
Teel Salaun, Community Volunteer, Retired Communications/Public Relations Manager

Heather Stanley, Geonetric
Brittani Von Roden, Erb’s Technology Solutions

Dan Wiese, Dan Wiese Marketing Research
LaSheila Yates, City of Cedar Rapids

For more on the marketing committee go here. You can also contact us here.