Nonprofit Management Academy Social Media Training 2013

social media session at foundation 2013 2I was invited to lead a six-hour training on social media and storytelling at the Nonprofit Management Academy at the Greater Cedar Rapids Community Foundation.


Social media can be a powerful tool when it comes to building a community that cares about your organization’s mission. If done right your message can reach millions of potential donors, volunteers, clients, or even future employees. With so many social media sites out there organizations can quickly get overwhelmed. In this workshop, participants will learn easy ways to build on your existing online presence, keep the social media ball rolling and use social media to listen for important messages from your potential clientele, volunteers and donors.


Attendees gave this training an average rating of 8.5 on a 10-point scale, with 10 being the best.

Some of the feedback that was received is listed here.

What specific information did you learn that will improve your role as it relates to social media within your organization?


Support for greater access to organizations social media presence by “front-line” employees. Excited about possibilities for social media strategies that are not ‘selling’


How to create a social media plan.


How to use stories in social media. Hootsuite, move information to Twitter.


Making sure we are using a consistent voice and brand and telling stories rather than running promotions.


Create more engaging content and share relatable stories.


What did you like best?

Christoph was a great presenter and shared his stories as well.


Interactive and informative.


Great speaker, great information, lots of energy.


Speaker was very good and knew content well.


Very knowledgeable speaker.


Related reading:

Social Media: Add value and be part of the community

Download a social media strategy template

Specific Questions Can Help With Specific Stories

Posted in Marketing blog

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2013/14 United Way Marketing Committee

Steve Drake, Mercy Medical Center
Jessica Fergesen, Cedar Rapids Kernels

Nancy Garberson, Marketing and Communication Strategies

Leah Grout Garris, UI College of Nursing/freelance writer & marketer

George Held, Grant Wood AEA
Dennis Jordan, Cedar Rapids Metro Economic Alliance

Mindy Kayser, Goodwill of the Heartland
Maureen Kler Osako, Informatics
Lisa Lafler, Mount Mercy University
Linda Mattes, Alliant Energy
Mark McIntosh, Color Web Printers
Laura Rainey, UnityPoint Health
Teel Salaun, Community Volunteer, Retired Communications/Public Relations Manager

Heather Stanley, Geonetric
Brittani Von Roden, Erb’s Technology Solutions

Dan Wiese, Dan Wiese Marketing Research
LaSheila Yates, City of Cedar Rapids

For more on the marketing committee go here. You can also contact us here.