United Way Pacesetter Companies
Background
Pacesetter: A company that agrees to run its employee campaign before the traditional United Way kick-off in September. This company literally sets the pace for the rest of the campaign, hence the name, Pacesetter .
2012
Raining Rose and Skogman Companies, two Cedar Rapids companies, took lead roles in the 2012 fundraising campaign. Both companies agreed to be pacesetters.
Cathy Gullickson, who is chairing the 2012 campaign along with husband Marc, announced the partnership at the March 20, 2012, United Way Board of Directors meeting.
“We are pleased that these two companies have agreed to kick off another successful year,” Cathy Gullickson says. “Their support will help us improve the community in the areas of health, education and financial stability.”
United Way CEO Lois Buntz added that “the past several years we have seen great success with our Pacesetter companies.”
Chuck Hammond
“Joining the campaign as a Pacesetter energized our team by stripping away the anonymity that comes with a typical United Way campaign.” said Chuck Hammod, Raining Rose’s CEO. “It provided us the opportunity to express to the community Raining Rose’s charitable culture while proving that we as a team can rise to the challenge of setting the tone for the entire campaign. Additionally, it took us out of the typical routine adding excitement, encouraging camaraderie and fostering creativity. As a result our campaign flourished, increasing by over 50 percent.”
Campaign totals: Raining Rose pledged $33,146 and Skogman pledged $50,018.
Raining Rose, which was also named one of the Corridor’s Fastest Growing Companies by the Corridor Business Journal in 2012, had a company picnic and held an internal 5K run on July 14, 2012, that benefited United Way. Raining Rose set a goal of 50 people participating in the run but 62 people signed up!
Skogman – $50,018
Both companies also showed off a United Way sign like this:
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Category: News, United Way of East Central Iowa
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